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A practical quality checklist for AI ads (2026)

Review the finished export, not just the approved concept.

Kevin Dosanjh
Co-founder / CMO, AI Vidia · Updated
Overhead flat lay of six small numbered paper cards arranged as a quality-control gate on a warm off-white Nordic surface.
On this page4 sections
  1. 01Build the reference kit for your product
  2. 02Check accuracy before delivery
  3. 03Inspect and resolve specific defects
  4. 04Make rejection actionable

Review the finished export, not just the approved concept. Assign responsibility for product facts, visual direction and technical handoff, with one person consolidating feedback.

Build the reference kit for your product

Checking starts before production, because a file can only match the references it was made from. Answer seven questions about one product and the kit lists what to send, who signs off what and the pass or fail checks for every file. Your answers stay in your browser.

ToolProduct reference and approval kitSeven questions about one product. The three lists update as you answer.

0 of 7 answered

  1. What is the product?

    Pick one

  2. Does it have any of these?

    Pick all that apply

  3. Parts that open, move or can be counted

    Pick all that apply

  4. Packaging in the ad

    Pick one

  5. What will the ad say?

    Pick all that apply

  6. What must the ad show?

    Pick all that apply

  7. What do you need delivered?

    Pick all that apply

4 references, 3 sign-offs, 7 checks

The lists start with what every product needs. Your answers add the rest.

1. Send these references before production

  • Current photos of the product from every side (front, back, sides and top) on a plain background, in the exact version the ads will sell.Why: A model can only keep what it has seen. A side it never saw gets invented.
  • A written product fact sheet: exact name, variant, size, colours, materials, part counts and what must never change. Sign it off before anything is generated.Why: Every review checks against this sheet, so a disagreement is settled by the sheet, not by memory.
  • Measured dimensions (height, width and depth) and a photo of the product next to a hand or an everyday object.Why: Without a scale reference, size is a guess. In AI Vidia's fictional-product demo, the first hand shot made the bottle about 1.8 times too big.
  • Logo files, brand colours with their codes and the fonts used on the pack.

2. Agree who signs off what

  • Product facts (shape, colour, pack and label): the product or brand owner.
  • Creative direction (scene, style and casting): the creative lead.
  • The final export: one named person approves each exact file before it is used.

3. Check every file: pass or fail

One hard error (the wrong product, variant, label text, part count, colour, material or scale, or a claim nobody approved) fails the file, however good the rest looks. Fix it, check the new export and approve that exact version.

Not assessable is not a pass. If a detail cannot be seen in the file, write that down and ask for another version or another angle.

  • Shape, proportions, colour, material and finish match the references and the fact sheet.
  • Nothing is added, missing or doubled: no extra parts, no lost details.
  • The logo, product version and pack (if shown) match the version the ads sell.
  • No words appear that nobody approved: no invented claims, no stray text.
  • The size matches the measured dimensions, including next to hands, people and objects in the scene.
  • The AI-labelling rules of each platform and market you run in are checked, and each file that needs a label is flagged for whoever launches it.
  • The approval belongs to the exact file version, and older exports are gone from the delivery folder.

Want a second pair of eyes? Copy the kit, then send it to us with the brief form

Your answers stay in this browser. We count that the kit was used, never what you picked. This kit helps you prepare a brief and review files. It does not certify legal compliance, rights clearance, platform approval, product accuracy or ad results.

Check accuracy before delivery

Compare shape, packaging, text, materials and motion against approved references. Verify demonstrations and claims. Do not present an AI character as a real customer with invented experience. Retain the relevant permissions and production records.

For a worked example, see AI Vidia's product-shot demo. It uses HAVREL Daily Drop, a face serum from a fictional brand. With no real product to photograph, AI Vidia generated its 4 reference images. The page shows the ground-truth sheet, the hard-defect rule and every rejected ad image with the reason it failed. Of 9 attempts, 6 passed AI review on the first pass, and one concept failed all 3 attempts and all 3 revisions. Every check in the demo was an AI review pass, not a person. On a client job, a creative director at AI Vidia checks every file before it reaches you.

Need new ads?
Describe your product and what you want to test.
Send your brief

Inspect and resolve specific defects

Watch the full export on a phone, listen to speech and audio transitions, and inspect subtitles and placement previews. Record the filename, version, timecode and required fix. Recheck the revised export and attach approval to that exact version. See the approval workflow guide.

Make rejection actionable

Use explicit outcomes: accepted, a specific correction required, or a different production method needed. Never average a product defect into an otherwise positive score. For a cream jar demonstration, changing label text, an unsupported on-screen claim and unreadable subtitles are distinct defects with different owners. Use the same current references throughout review.

Open the actual delivery folder as the recipient. Confirm that approved versions, language and variant descriptions match, and remove ambiguity with old exports. Carry illustration labels and factual limits into handoff. Feed recurring defects back into reference requirements for the next brief.

Frequently asked questions

01What should we decide first?
Review the finished export, not just the approved concept. Assign responsibility for product facts, visual direction and technical handoff, with one person consolidating feedback.
02How should we evaluate the work?
Open the actual delivery folder as the recipient. Confirm that approved versions, language and variant descriptions match, and remove ambiguity with old exports. Carry illustration labels and factual limits into handoff. Feed recurring defects back into reference requirements for the next brief.

Next step

Get a proposal for your next ads.

Tell us about your product, audience and ad production needs. We review your brief and reply with a proposed next step.

Send your brief

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