Talking-head ads
AI yapper ads: talking to camera, on scripts you approve.
AI Vidia makes AI yapper ads, also called talking-head ads, for DTC and consumer brands on paid social: one presenter talks straight into a phone camera, as if to a friend. Presenters are AI-generated, not customers.
Client · Andy Okay · platform not statedAI character, not a customer
By application. If your brand fits, one concept within 48 hours. If not, we say so.
Anatomy of a yapper
Four beats in 13 seconds.
The preacher clip, beat by beat, beside its marked script.
Client · Andy Okay · platform not statedAI character, not a customer
0 to 4 s
Hook
To camera at the pulpit, the print propped in front of him. The voice carries the hook.
- Talking to camera
- Captions word by word
4 to 7 s
Problem
He names the problem the print answers, with "Bad day" in red.
- Key word in red
7 to 11 s
Turn
At about 9 s he lifts the print from the pulpit over his head, and "MANIFEST" turns orange.
- Print lifted at 9 s
11 to 13 s
Payoff
He ends on the print's own slogan as it fills the frame. One cut, at 12.6 s.
- Slogan as payoff
- Brothersand sisters,hear me now.
- Some folks,they think every day is a Bad day.
- But I'll tell you what my manifest says:my MANIFEST.
- Thereare NO[the print: NO BAD DAYS]
/ = pause · colour = stressed word
TikTok recommends introducing your proposition in the first 3 seconds. Here the print waits on the pulpit while the voice hooks, and is lifted only at 9 s, so test it against an opening that leads with the print.
Source: TikTok: creative best practices (June 2025). Reviewed 14 October 2026.
1,000+ AI ads shipped for Andy Okay so far, with about 50 new ones every week. Read the case study
Who writes what
We write the lines. You own the facts.
Our part
- Every line, with pauses and stressed words marked
- Presenter, setting and wardrobe
- The AI label, agreed per platform and market before delivery
Only from you
- Product claims, from your signed fact sheet
- A real customer's words, documented and approved
- A real person's face or voice, with written consent
Ruled out
- Reviews or testimonials that misrepresent that the author exists or used the product
- Undisclosed AI-generated video, which TikTok rejects or restricts
- A private person's likeness without permission, which TikTok removes
Uses
Three yappers we can make honestly.
- 01
Character yapper
A character says one line about their day, then hands over to the product.
Three AI characters, one script structureAI character, not a customer - 02
Founder yapper
Your founder's own face and voice, with written consent and an agreed use.
Script format I started brand name because the real reason.
Your founder on why the product exists.
- 03
Explainer from your fact sheet
An AI presenter explains how to use the product, from your signed facts.
Script format First a step from your fact sheet, then the next step.
Serum steps, from your fact sheet.
How it works
From your fact sheet to finished yappers.
Day 0
Brief and fact sheet
Product photos, plus a fact sheet you sign off.
Before production
Scripts approved
Nothing is generated until you approve the script.
Day 3
First review batch
One revision round on every video.
Day 7
Delivered, ready to launch
Finished 9:16 files. You launch, or we do, as agreed.
Plans
Yappers count toward any plan.
No separate price: yappers count toward your video volume.
Pilot Sprint
18videos
one batch, delivered in 14 days
EUR 4,900, one-time
Performance Retainer
40videos a month
weekly batches, up to 30 seconds each
EUR 8,500 a month
Brand System
90videos a month
weekly batches, up to 60 seconds each
EUR 18,000 a month
Questions buyers ask
Yapper ads, answered.
- 01
What is a yapper ad?
A yapper, or talking-head ad, is a short video where one person talks straight into a phone camera, as if to a friend. In an AI yapper, the presenter is AI-generated, not a customer.
- 02
Can an AI presenter say they used our product?
Not as a real customer. Our AI presenters are AI-generated, not customers; you approve every script, and product claims come only from your signed fact sheet. The US FTC's 2024 rule prohibits reviews or testimonials that misrepresent that the author exists or used the product.
- 03
Are AI yapper ads allowed on TikTok and Meta?
They can be, with disclosure, and each ad faces platform review. TikTok wants its AI label or a clear disclaimer on fully AI-generated video and rejects or restricts undisclosed AI content (April 2026). Meta's 1 June 2026 update says it will begin detecting ads made with third-party AI tools. We agree the label per platform and market before delivery.
AI labels on ads in 2026: Meta, Google, TikTok and the EU - 04
How long should a yapper ad be?
One practitioner talk (Roly Poly Digital at Motion, July 2026) reports winners from about 90 seconds to 4 minutes. Ours run up to 30 seconds on the Performance Retainer and up to 60 on the Brand System, so a story that needs minutes suits a real creator.
- 05
Yapper ad, UGC ad or AI avatar: what is the difference?
UGC-style ads are the wider category; a yapper is its talking-to-camera part, one person and one line of thought. An AI avatar is one locked presenter you reuse across all your ads.
AI UGC ads