Proof on this page
- 1,000+ AI ads for Andy Okay
- 142 ads in 11 weeks for IndianBites (Meta)
- Checked by Kenneth and Marianne
By application. If your brand fits, one concept within 48 hours. If not, we say so.
The work
Facebook and Instagram ad creative we have made.
Client work first, then one studio demo built across Meta's placements. Every tile says whose it is, and demo brands are fictional.
12 shown
























Placements
One concept, across Meta's placements.
Good Meta ads creative starts from one file: most Facebook and Instagram placements take the same 9:16 master. What changes is where the interface sits and how a Stories cut ends. Pick a placement to see the frame, the clear zones and what we change.
Sources: Meta Ads Guide: Instagram Reels; Meta Ads Guide: Instagram Stories; Meta Ads Guide: Facebook Stories; Meta Help: text overlays and safe zone. Reviewed 10 October 2026.
F1 · One master, four versions
| Placement | Meta keeps clear | What we deliver | What changes |
|---|---|---|---|
| Instagram and Facebook Reels | About 14% top, 35% bottom, 6% each side | The 9:16 master | Nothing |
| Instagram Stories | About 14% top, 35% bottom, 6% each side | A Stories cut of the master | End card inside the safe zone |
| Facebook Stories | About 14% top, 20% bottom | The same Stories cut | Checked in the Facebook preview |
| Instagram Feed, 9:16 video | The Reels and Stories safe zone | The 9:16 master | Nothing |
| Facebook Feed | Clear edges, no percentage published | A 4:5 version, when agreed | Recomposed crop, product re-centred |
| Feed still or carousel | Clear edges, no percentage published | 4:5 stills, when agreed | One concept split into five cards |
If a Reels ad carries a burned-in disclaimer, Meta advises keeping the bottom 40% of the frame clear.
Facebook ads that read without sound.
On Facebook one ad can land in Feed, Reels and Stories, often with the sound off. We put the product in frame early, burn captions into every file and give each beat one clear line of copy.
Facebook Reels lists no auto-captioning for ads, so captions are never left to the platform. Meta calls sound "optional, but strongly recommended", so Reels files are built for sound and read without it.
Sources: Meta Ads Guide: Facebook Reels. Reviewed 10 October 2026.
F2 · The frame-one test
Our check before delivery, not a Meta rule. Mute the ad and look at the first frame only.
If any answer is no, the opening is rebuilt before you see it.
Instagram ad creative: Reels, Stories and Feed from one concept.
For Instagram, AI Vidia builds one concept vertical first, then checks it in Reels, Stories and Feed previews so the product, words and offer stay clear of the interface. A creative director checks every asset against your brand style lock, and we agree the AI label per platform and market before delivery.
F3 · Three jobs
| Placement | Its job | Framing | Ending | Format |
|---|---|---|---|---|
| Reels | Discovery | Hook in the opening, built for sound | Returns to the hook or the offer | 9:16 video |
| Stories | The short full-screen cut | Text inside the safe zone | An end card with the call to action | 9:16 video |
| Feed | Product detail | Product large, text short | The last card carries the offer | 4:5 stills or a carousel, when agreed |
One concept, five cards
The OSTRID carousel: hook, product, detail, in use, end card.
Studio demo · fictional brand
Client example in the gallery above: one Andy Okay concept as a film and as a carousel still.
Creative fatigue
When a winner wears out: variant or new concept?
Meta tells you when an ad is tiring. The fix is not always a new concept: it depends on what the ad proved. Two questions, then what to brief next.
Sources: Meta Help: creative fatigue recommendations; Meta: Performance 5. Reviewed 10 October 2026.
F4 · The concept ladder
Meta's Performance 5 says "Develop a variety of ad creative" and sets no number. On the Performance Retainer, 40 videos a month is roughly 8 to 13 concepts at 3 to 5 videos each.
Meta's AI tools
Meta's own AI tools or a studio?
On 6 October 2026 Meta made Advantage+ creative video from static assets generally available. Its tools animate product photos, expand crops to 9:16 and write text variants from what you upload.
That is useful, and sometimes enough. What it does not do is write a new reason to buy, or check the product against a fact sheet you signed.

For every day

As a gift

In three tones
Who does what, honestly
| Question | Meta's AI tools | A self-serve generator | A creator marketplace | AI Vidia |
|---|---|---|---|---|
| Who writes the concept | You; Meta varies what you upload | Your team, with templates | The creator, from your brief | We do; you approve every script |
| Who checks product truth | You, previewing every version | Your team | You, after the creator films | Marianne and Kenneth, against your fact sheet |
| What you pay for | Nothing beyond ad spend | A software subscription | A fee per creator video | A published plan |
| Where it is weakest | Versions of what you have, not new ideas | Your team's hours go into it | Slower to brief and reshoot at volume | Costs more per video than a generator, and needs your fact sheet first |
F5 · The enhancement guard
Meta: "Some enhancements may be turned on by default, but you can turn them off at any time."
Meta: "We recommend checking and approving the previews of all your ads before they go live."
- Enhance CTA: can add a promotion, such as a discount or a delivery offer
- Text generation and text improvements: rewrite primary text and headlines
- Image generation: places the product in new settings
- Add animation: turns a still into a short video
- Video touch-ups: can expand up to the first 15 seconds of a video
- Translations: text, voice-over and overlays
Whoever launches decides which stay on. We deliver the approved master; preview each enhancement against it before the ad goes live.
Sources: Meta: Advertising Week New York 2026; Meta Help: about Advantage+ creative; Meta for Business: Advantage+ creative. Reviewed 10 October 2026.
The rule we work to
What AI makes, what stays real.
AI makes
- Scenes, settings and light
- Motion and camera moves
- Presenters, labelled as synthetic
- The placement versions of one concept
Stays exact
- Pack, label text and logo
- Product colour, shape and scale
- Claims from your signed fact sheet
- Your offer and prices, as approved
Never
- Invented customers or reviews
- Claims outside the fact sheet
- A real person's likeness without permission
- Meta's logos or interface

Detail

In use
Buying situations
Three times brands call us.
- 01
Your best ad is wearing out
The winner still sells, but cost per result is climbing. We brief variants of its concept and one new concept beside it.
ExampleOne Andy Okay concept, told by an illustrator and by a painter.
- 02
A launch needs Reels, Stories and Feed in week one
The placement versions of one concept arrive together, each checked in its preview.
ExampleThe OSTRID set: Reels master, Stories cut, 4:5 Feed video and a carousel.
- 03
You have a media buyer and no production
Your buyer runs the account. Weekly batches arrive with a handoff note, so results are read at the right level.
ExampleFiles named for your ad account, each labelled concept or variant.
Human in the loop
Who checks every ad before it ships.
Seven gates, two named people and you. The Facebook and Instagram checks come first, because a generic review misses them.
Facebook and Instagram checks, on every file
- Captions burned in: Facebook Reels does not auto-caption ads.
- Product, words and offer inside Meta's safe zone: about 14% top, 35% bottom and 6% each side in Reels and Stories; 14% top and 20% bottom in Facebook Stories.
- The Stories cut ends on its own end card.
- A 4:5 Feed version only when you agreed one.
- The usage note says what in the file is AI-generated.
Sources: Meta Help: text overlays and safe zone. Reviewed 10 October 2026.
AI labels on Facebook and Instagram
- Meta labels ads made or significantly edited with some of its own generative AI tools, and shows when a label will appear before you publish.
- In the European Region, California, New York, India and Taiwan, advertisers can disclose AI use themselves; the label then shows next to the ad label. Meta is renaming "Sponsored" to "Ad".
- Each file's usage note lists what in it is AI-generated, and we agree the AI label per platform and market before delivery.
Other rules may also apply in your market, for example EU AI Act Article 50 labelling since 2 August 2026.
Not legal advice. Reviewed 10 October 2026.
01Brief readKenneth
Kenneth reads your brief and replies the same working day.
02Inputs signedYou
You send the product photos you already have. Before anything is generated, you sign off a written product fact sheet and approve the look, and you approve every script before production.
03GenerationMarianne Larsen, AI Producer
Marianne generates from your reference photos, with the model picked per brief.
04Frame checkMarianne
Marianne runs the frame checks before delivery: shape, label text, colour, hands and faces against your photos. A take where the product drifts is rejected.
Rejected takes, kept on file 
Rejected: the hand holds the pen with no thumb, a grip nobody writes with. Shot 3 was rebuilt as the tote-bag scene.

Rejected: the setting drifted. Thick, curved claws and a longer stone than the reference ring. Regenerated against the reference.

HAVREL, fictional brand: a drop icon appeared on the label. The real label has none.
05Creative director sign-offKenneth Dosanjh, Co-founder / Creative Director
Kenneth signs off every concept against your brand guide and the real product, using the platform checks above.
06Your reviewYou
The first review batch reaches you on day 3. Every video gets one revision round.
07HandoffKenneth, Marianne and your team
Every file ships labelled concept or variant, with a handoff note: purpose, claim source, placement, test owner and a usage note. Each file's usage note lists what in it is AI-generated, and we agree the AI label per platform and market before delivery.
In your ad account by day 7, launched by your team or ours, agreed per client.
Tools and models
Tools and models we work with.
This is how we produce today, by job, and what a person decides at each step.
| Job | Tool | What a person decides |
|---|---|---|
| Stills and first frames | GPT Image 2.5 Flare, via KIE.ai | Marianne picks the frames that match your product photos. |
| Image to video | Kling 3.0 (first and last frame) and Veo 3 | Marianne rejects any take where the product drifts. |
| Voice and music | ElevenLabs, via KIE.ai | Kenneth approves the voice and the music before the edit. |
| Finishing: captions, cuts and encoding | In-house | Kenneth approves every final file. English and Danish are reviewed in-house. |
The table describes how we produce today, not how any one client ad was made.
The stack we shoot on
Model-agnostic. We pick the right tool for each brief, not the other way around.
Proof
Named clients, named results.
Every result on this page belongs to a named client. Demo brands are fictional and labelled.
142
ads in 11 weeks for IndianBites, with 2.4x ROAS on winning cohorts. Restaurant and takeaway, Meta account.
IndianBites · Case studyIndianBites case study1,000+
AI ads shipped for Andy Okay, about 50 a week. An art brand that sells limited editions online.
Andy Okay · Case studyAndy Okay case study

“AI Vidia helped us test new markets and literally increase our customer base by 93% compared to YoY. Building AI creatives for different personas at scale, across channels.”
Ivan AsenSorvan Design 
“AI Vidia helped us manage our growth by finding the right creators and building an AI creative production plan that increased our conversion rates by 32%. The amount of ads we launched on a weekly basis was close to crazy, but it works.”
Atamjit SinghIndianBites · Restaurant and takeaway 
“AI Vidia helped my team create a scalable creative production plan that grew our leads significantly over 3 months. We lowered our CPL by 19%.”
Sharandeep SinghSingh Law · Law firm
A worked demo on a fictional product: how we check a product, every reject shown
Honest limits
When we are the wrong choice.
We will say so before we take the brief.
Ads before you run paid social at all
Start once paid social is running; the plans explain the fit. Plans and prices
Real customers telling their own story
Real creators. We can cut their footage into the batches. AI UGC-style ads
Someone to run your Meta account only
A media buyer. We make the creative. Who does what
Health or efficacy claims that need clinical proof
Evidence first: AI scenes illustrate, they do not prove. Meta also limits some generative features for health ads. How we handle AI and claimsSource: Meta Help, about Advantage+ creative (read 10 October 2026)
One single ad
The Control Test is the smallest unit: 10 variants against your best ad. The Control Test
Who makes it
Two named people own your ads from brief to delivery.
A real week
From brief to your ad account in seven days.
Day 0
Brief and fact sheet
You send the product photos you have and sign off the fact sheet: pack, label wording, approved claims.
Day 3
First review batch
The first versions arrive for review. One revision round on every video.
Day 7
In your ad account
Finished files with captions and handoff notes. Your media team launches, or we do, agreed per client.
Weekly
New batches
On a monthly plan, a new batch lands every week, each file labelled concept or variant.
Plans
Facebook and Instagram ads count toward any plan.
No platform surcharge. These ads count toward the same video volume as every other format we make.
Pilot Sprint
18videos
one batch, delivered in 14 days
€4,900 one-time
Performance Retainer
40videos a month
weekly batches, up to 30 seconds each
€8,500 per month
Brand System
90videos a month
weekly batches, up to 60 seconds each
€18,000 per month
FAQ
Questions buyers ask.
- 01
What does AI Vidia make for Facebook and Instagram?
Finished video and image ads for DTC and e-commerce brands: 9:16 for Reels and Stories as standard, Feed formats such as 4:5 when agreed. A creative director reviews every asset before it ships.
- 02
Is a person involved, or is it all AI?
People decide at every step: you sign off a written product fact sheet before anything is generated, a creative director reviews every asset, and you get one revision round per video before files go into your ad account.
- 03
Do you run our Facebook and Instagram campaigns?
We make the creative. Targeting, budget and launch stay with your media team, or with us when that is agreed per client.
- 04
Will Meta label our ads as AI-made?
Meta labels ads made or significantly edited with some of its own generative AI tools, and in some regions, including the European Region, advertisers can disclose AI use themselves. Each file's usage note lists what in it is AI-generated, and we agree the AI label per platform and market before delivery.
AI labels on ads in 2026, platform by platform - 05
How does one ad change between Reels, Stories and Feed?
We build the concept vertical first, check each placement in the preview and ship a separate file only where the crop, caption or ending has to change, such as a Stories end card or a 4:5 Feed version agreed with you.
- 06
How do you stop AI from changing our packaging, label or logo?
Every asset is checked against the product photos and fact sheet you supply. Any frame where the label, shape or colour drifts is rejected or rebuilt before you see it.
How we check a product, every reject shown - 07
How many ads do we get, and how many are new ideas?
The Performance Retainer delivers 40 videos a month, roughly 8 to 13 concepts, because a concept is usually 3 to 5 videos. Every file is labelled concept or variant.
- 08
What do we send you to start?
The product photos you already have and a written product fact sheet you sign off. Nothing is generated before that.
- 09
Do you use AI "customers" or invented testimonials?
No. A synthetic presenter is never presented as a real customer, and testimonials only come from real people who gave them.
- 10
How do we start without a retainer?
The EUR 2,000 Control Test puts 10 variants against your current best ad for 14 days in your account, measured on one metric agreed up front.
Facebook and Instagram are trademarks of Meta Platforms, Inc. AI Vidia is an independent studio and is not affiliated with, endorsed by or a partner of Meta.
Related
- Paid social creative for every platform
- TikTok ads for e-commerce
- AI video ads
- AI UGC-style ads
- AI image ads for Feed
- Animated ads
- Product video ads
- IndianBites case study
- Andy Okay case study
- Control Test
- Plans and prices
- How production works
- Build a creative testing matrix
- E-commerce brands
- Shopify brands
- Beauty brands
- Jewelry brands
- Fashion brands
- Home and lifestyle brands
Studio demo · fictional brand
By application











