Case study · Andy Okay

50 new ads a week, built to find winners.

Andy Okay sells limited edition art from world-leading artists and gives the proceeds to causes. AI Vidia ships the ads that sell it: 50 new creatives a week, more than 1,000 AI ads to date, and new winners landing in paid social, cycle after cycle.

New ads shipped, every week

1,000+

AI ads produced to date

115+

Concept directions developed

9:16

Vertical-first, built for the feed

The brand

Andy Okay is an art brand with an unusual model. Officially licensed, limited edition pieces from world-leading artists, released on a give-what-you-can basis, with the proceeds supporting the nonprofit the buyer chooses. More than 200,000 customers have bought art this way. The catalogue is playful. The mission is not.

The job

Volume without dilution. Paid social burns through creative, and a brand built on wit dies the moment its ads turn generic. The brief: 50 fresh ads a week that still look and sound like Andy Okay, across statics, video and every format the feed rewards.

The system

Concept first, then variants. Each week we develop new concept directions, from DOGUE covers to emergency wine cases, then cut them into statics, UGC-style videos, animated story ads and product reveals. Everything ships in 9:16, ad-ready for the account.

What keeps winning

Humor that earns the scroll-stop, product photography that sells the frame on the wall, and a cadence that never lets fatigue set in. More than 1,000 ads shipped, 115+ concept directions, and new winning ads coming out of testing, cycle after cycle.

The weekly loop