Case study · Andy Okay

50 new AI ads a week for Andy Okay, with new ideas for every test.

Andy Okay sells limited edition art online and gives the proceeds to causes. AI Vidia makes paid social ads for the brand: 50 new ads a week and more than 1,000 AI ads to date, across statics, UGC-style video and animated story ads, delivered in 9:16.

Published August 5, 2026Updated November 12, 2026

Every example on this page is client work made for Andy Okay.

New ads shipped, every week

1,000+

AI ads produced to date

115+

Concept directions developed

9:16

Vertical-first, built for the feed

The brand

Andy Okay is an art brand with an unusual model: officially licensed, limited edition pieces, released on a give-what-you-can basis, with the proceeds supporting the nonprofit the buyer chooses. The catalogue is playful. The mission is not.

The job

Volume without dilution. Paid social burns through creative, and a brand built on wit dies the moment its ads turn generic. The brief: 50 fresh ads a week that still look and sound like Andy Okay, across statics and video.

The system

Concept first, then variants. Each week we develop new concept directions, from DOGUE covers to emergency wine cases, then cut them into statics, UGC-style videos, animated story ads and product reveals. Everything ships in 9:16, ad-ready for the account.

The work so far

Humor, product photography and many different ad openings run through the work. So far that is more than 1,000 ads and 115+ concept directions. Test results decide which ideas we build on next.

The weekly loop