AI ad creative, priced for volume.

The ladder is: one free ad concept in 48 hours, a EUR 2,000 one-time Control Test (10 variants against your current best ad, one agreed metric), a EUR 4,900 one-time 14-day Pilot Sprint (18 videos), then EUR 8,500 per month for the Performance Retainer and EUR 18,000 per month for the Brand System.

Every tier includes a brand-locked style system, a creative-director review gate on every asset, 9:16 vertical delivery, revisions on delivered variants, delivery into your ad account or DAM, and full IP transfer on delivery. You pay for the scope of the engagement, not a per-asset count.

Yes, twice over. The Control Test is a EUR 2,000 one-time purchase: 10 variants against your current best ad, measured on one agreed metric in your own account. The Pilot Sprint is a EUR 4,900 one-time 14-day scope with 18 videos. Retainers only enter the picture once you have seen results.

Choose Pilot Sprint to test AI creative quickly; the Performance Retainer for an ongoing weekly creative engine once you are spending EUR 50,000+ a month on paid social; and the Brand System when you need a locked character and style system across multiple markets and channels.

The number comes from the winner rate, not from a spend ratio. Across large Meta creative datasets only around 5 percent of creatives become winners, and a single concept typically fatigues within two to three weeks on a scaled ad set. Replacing one fatiguing winner every two to three weeks at a 5 percent hit rate means testing 30 to 40 new ads a month. Volume is arithmetic, not preference. The Performance Retainer is built around 40 videos a month for that reason. It is built for brands already spending EUR 50,000+ a month on paid social.

At EUR 8,500 for 40 videos, the Performance Retainer works out to about EUR 213 per finished video. A single commissioned UGC video from a creator averaged roughly USD 190 to 198 in 2026 before usage rights, and buys one asset with no concepting, no ratio cuts, no testing and no iteration. The retainer price is comparable per unit and includes the production system around it.

AI-native production changes the volume economics: you get tested, on-brand ad creative at high volume without the hiring, ramp-up or per-asset agency fees. See the comparisons of AI Vidia versus tools, agencies and in-house production.

Engagements are monthly, and the Pilot Sprint is a fixed 14-day scope so you can prove fit before committing. The exact terms for your brand are confirmed on a short strategy call.