AI ad creative pricing. The printed price is the price.

Start with the EUR 2,000 Control Test unless you spend EUR 50,000 or more a month on paid social; at that level, start on the Performance Retainer.

The test puts 10 variants against your best ad for 14 days in your account, run by your team or ours and judged on one agreed metric.

If they win, the EUR 2,000 comes off month one of a Performance Retainer or Brand System, never the EUR 4,900 Pilot Sprint, which tests the workflow with 18 videos in 14 days. No paid social yet? Too early.

What the first months of a retainer ask of your team is set out in the onboarding plan for a new AI creative retainer.

AI Vidia publishes four prices. The Control Test costs EUR 2,000 one-time for 10 ad variants tested against your best ad. The Pilot Sprint costs EUR 4,900 one-time for 18 videos, delivered by day 14.

The Performance Retainer costs EUR 8,500 a month for 40 videos up to 30 seconds each, in weekly batches. The Brand System costs EUR 18,000 a month for 90 videos up to 60 seconds each, in weekly batches. Media spend is not included in any plan.

At AI Vidia, EUR 8,500 a month buys the Performance Retainer: 40 finished videos up to 30 seconds each, in weekly 9:16 batches, roughly 8 to 13 concepts at 3 to 5 videos each, split agreed with you.

Every plan includes one revision round per video, a creative director's review of every file and full IP transfer on delivery. Media spend is not included; our team or yours launches the ads and runs the tests, agreed before week one.

The sample month on this page shows who does what.

On a monthly plan, the first batch arrives for review on day 3 after kickoff and finished files are ready for your ad account by day 7, then weekly. The Pilot Sprint delivers 18 videos by day 14, and the Control Test reads out on day 18.

Every clock starts at kickoff, once we have your product photos and your signed product fact sheet.

Planning around a seasonal peak? The Black Friday backwards plan works back from the peak day to the date your product photos are due.

Ask for the split in writing: how many concepts, how many videos per concept, and what changes between them. A new concept tests another idea or buying reason; a variant keeps the idea and changes, for example, the opening, product angle or ending.

At AI Vidia a concept is usually 3 to 5 videos, so 40 videos is roughly 8 to 13 concepts, split agreed in the brief. Splits differ: for IndianBites, 142 ads in 11 weeks came from 18 hero concepts, each tested in 6 to 10 variant cuts.

The guide to how many ad variants a test needs shows how to size the split for your account.

Divide everything each option costs, including your own team's hours, by the approved ads that went live, whoever launched them, not by the files delivered. Retainer: the fee plus your briefing and review time; EUR 8,500 for 40 videos is about EUR 213 a video only if all 40 run.

Creators: fees plus product seeding, briefing and reshoots. In-house editor: their hours for briefing, prompting, fixing product errors, cutting to 9:16 and chasing approvals, plus software. If someone in-house already has time for 40 videos a month, in-house is probably cheaper.

Try it with your own numbers in the cost calculator further down this page.

Get the same six facts in writing from every retainer you compare, ours included: videos a month, how many of them are distinct concepts, maximum video length, revision rounds, who launches and tests the ads, and whether media spend is included.

AI Vidia's Performance Retainer is EUR 8,500 a month for 40 videos up to 30 seconds each, roughly 8 to 13 concepts, with one revision round per video, launched by your team or ours, media spend excluded.

Either, agreed before week one. If your team launches, we deliver finished 9:16 files, named for your testing convention, into your ad account or asset library. If we launch, the ads still run in your own ad account, on your budget.

The Control Test and the Pilot Sprint are one-time, with no monthly commitment. For the Performance Retainer and the Brand System, commitment and notice are set in the agreement before work starts.

The published plans are priced and invoiced in EUR. Terms, including commitment and payment schedule, are set in a written agreement before work starts. If your procurement team needs that agreement in place before a Control Test too, we agree the terms in writing before the test begins.

For your legal review: how we handle product accuracy, rights and AI labels.

You do. Full IP transfer on delivery. Characters, styles and files we make for your brand are yours to keep and use with any vendor or in-house team after. The signed scope of work sets out the details, including how product images, people and audio are cleared before production starts.

What a usage-rights clause should spell out is in the guide to AI ad usage rights.

Stills are scoped per catalogue inside the plan, and we agree the number before production starts. The published plans count videos: 18, 40 or 90. Assets are delivered in 9:16 as standard for Reels, TikTok and Shorts; other formats can be agreed on request.

The Brand System, at EUR 18,000 a month for 90 videos, is the largest published plan. Larger programmes, above 90 videos a month, across several markets or invoiced in USD or GBP, are quoted on a call. We review English and Danish in-house; other languages go to your own reviewer.