AI UGC ads: creator‑style video, no creators to book.

Are these real creators or AI?

AI. Every presenter is AI-generated, not a real creator. We agree with you which AI disclosure the content, market and platform require, and the ad is never presented as a real customer's experience. Choose between an AI spokesperson and a real creator

For product ads, when should we use AI UGC and when should we hire real creators?

Hire real creators when the ad rests on a person's own experience, such as a review or a result they saw. Use AI UGC for scripted, creator-style ads that test many openings with the same presenter, built from approved scripts and documented statements.

Our AI presenters are never shown as customers. If every video needs a real person, we are not the right fit; some brands use creators for reviews and AI for hook testing. See which video ad formats need a real person.

Can an AI UGC ad demonstrate our product without inventing a customer testimonial?

Yes. The AI presenter shows the product and delivers your approved script as a spokesperson, never as a customer describing an experience they never had. When you supply the claims your team has cleared, we hold the script to that exact wording and add no new claims.

A shot offered as proof that the product works should be real footage, because a generated demonstration is an illustration, not proof. A creative director checks every file against your product before delivery. See how we check AI product shots, shown on a fictional product

What should we ask an AI UGC agency about likeness rights, product claims and disclosure?

Ask four things: whose face and voice it is, who words the claims, who decides the AI label and who owns the files. Our answers: the presenters are AI-generated, and a real person's likeness is used only with written consent and an agreed use.

When your team supplies cleared claim wording, we hold scripts to it and add no new claims. We agree the AI label per platform and market before delivery and never present an AI presenter as a customer. You get full IP transfer on delivery.

How do you avoid the 'uncanny valley' look?

Locked character systems, natural motion generators, and a review gate that kills weird frames. We reject on our side, not yours.

Can we use our own creator as a model?

Yes, with written consent. We agree how the likeness will be used and build the AI version from that person's reference footage.

How many variants per month?

18 in the 14-day Pilot Sprint, 40 a month on the Performance Retainer and 90 a month on the Brand System.

A concept is usually 3 to 5 videos, so 40 videos a month is roughly 8 to 13 concepts; the split between new concepts and hook variants is agreed in the brief.

What does it cost?

Four published prices, the same for every service. The entry point is the Control Test: EUR 2,000 one-time for 10 variants run against your current best ad, in your own account, for 14 days, judged on one metric we agree up front.

The Pilot Sprint is EUR 4,900 one-time for 18 videos in 14 days. The Performance Retainer is EUR 8,500 a month for 40 videos, and the Brand System is EUR 18,000 a month for 90. All of it assumes you already run paid social.

The full breakdown is on the pricing page.

What rules apply to AI UGC ads?

The rules depend on the platform, the market and the content. Our AI presenters never pose as real customers with a personal experience. We work from approved scripts and documented statements, and agree the AI labelling needed before delivery.

Anything that looks like a customer testimonial gets a separate check of how it is presented. Read the guide to AI labels on Meta, Google, TikTok and EU ads

Should we hire an AI UGC ads agency or build it in-house?

Build in-house if you have a creative lead who can hold one look across dozens of videos a month, plus the tooling budget and time to keep up as models change. Without that person, a studio can take over production.

Compare the whole scope, not a tool licence: concepts, finished videos, revisions, rights and delivery. Our published plans work out to roughly EUR 200 to 272 per finished video, including concepting, variant planning and 9:16 files delivered to your ad account. Read how to choose an AI UGC agency.