About 1 minute
Are your live ads past their best?
The Fatigue Clock
- You bring
- Three numbers from your ad account
- You get
- How many live ads have outlived your best ad, and how many new ones a month close the gap
Free tools
Tools for the people who brief the ads.
Six tools for growth and creative leads at consumer brands. Each one answers a single question in minutes. No login, no email gate, and what you type stays in your browser.
01 Diagnose
See what your live ads are missing
A few minutes
Which buying questions do your ads never answer?
Creative Blind Spot Map
- You bring
- The copy of your live ads, pasted in
- You get
- A map of the questions your ads answer, repeat and leave open
02 Decide
Choose what to make, and how
About 3 minutes
What does one usable ad really cost you?
Cost per usable ad
- You bring
- Fees, team hours and file counts for two ways of making ads
- You get
- The cost of each approved file, side by side, and what would flip the answer
About 2 minutes each
Do founder, growth and brand want the same ad?
Creative Alignment Test
- You bring
- Three people, six brief questions each
- You get
- Where you disagree, before anyone makes an ad
03 Ship
Get the product right before launch
About 2 minutes
Would your team catch the wrong product in an ad?
Would You Approve This Ad?
- You bring
- Nothing: six fictional ads to judge
- You get
- Your calls checked against each ad's approved product facts
About 3 minutes
What should you send before anyone makes an ad?
Product reference and approval kit
- You bring
- Seven answers about one product
- You get
- The references to send, who signs off what, and the checks every file must pass