For DTC pet food, treat, supplement and care brands

Pet creative that stops the scroll for the humans who buy.

Fits fresh and dry food brands, treats, supplements, litter, insurance and pet-care DTC brands scaling on Meta and TikTok.

Dog treat UGC, fresh-food diagrams, supplement splits and litter reviews. The pet aisle is the most UGC-native shelf in DTC, and it burns creative faster than any other. We keep the feed fed.

  • Pets, owners and products in every scene you cannot schedule
  • Breed and life-stage variants from one locked system
  • Weekly hook matrices built around real pet-parent objections

Representative work

· built for live ad accounts
AI-generated spec ad for a fictional dog treat brand: retriever begging politely at a kitchen island
Dog treat UGC static
Andy Okay green-screen ad: dog reacts to the DOGUE cover print
DOGUE green screen · Andy Okay
AI-generated spec ad for a fictional fresh dog food brand: benefit diagram around a bowl
Fresh dog food diagram
AI-generated spec ad for a fictional pet supplement: senior beagle resting, then trotting again
Pet supplement split
AI-generated spec ad for a fictional cat litter brand: five-star review card over a gray cat portrait
Cat litter review card
Andy Okay UGC hook: duck wall art in the bathroom
Duck bathroom hook · Andy Okay

How we help

What we move for your team.

  • 01

    Pet UGC without the shoot

    A retriever hearing the treat bag. A senior beagle back on his walk. Pet moments are unschedulable in a studio; an AI production stack ships them weekly, on brand, in 9:16.

  • 02

    Benefit diagrams that sell the bowl

    Fresh-food callouts, ingredient stories, vet-formulated claims laid out clean. The formats that dominate pet Meta accounts, produced as variant matrices instead of one-off design projects.

  • 03

    Breed and life-stage variants

    Puppy, adult, senior; small breed, large breed; cat and dog. One locked style system generates the variant coverage a pet catalog actually needs, without reshooting anything.

  • 04

    Review and objection formats

    Picky eaters, smell, transitions, subscriptions. We build hooks around the objections pet parents actually type into reviews, and test them weekly.

Start here

From EUR 4,900 · Pilot Sprint · one-time

FAQ

Questions buyers in this vertical always ask.

  • 01

    Can AI really generate believable pets?

    Yes, and it is one of the strongest AI creative categories: pets do not have likeness rights, uncanny-valley risk is far lower than with humans, and scenes that would take a trainer, a studio day and luck happen on schedule.

  • 02

    Do you work with fresh food and supplement claims?

    We work from your approved claim language and hold every asset to it. No generated health claims, no invented vet endorsements; benefit framing stays inside what your team has cleared.

  • 03

    Can you match our existing brand and packaging?

    Yes. We build a locked style system from your packaging, palette and hero imagery, then every variant, from UGC statics to diagrams, holds that system automatically.

  • 04

    What formats work best for pet brands right now?

    UGC-style statics and short video hooks carry most pet accounts: treat reactions, before-and-after energy, review cards and fresh-food diagrams, tested as weekly matrices rather than single heroes.

  • 05

    What does it cost?

    Pilot Sprint at EUR 4,900 covers 14 days and 18 videos to prove the model on your catalog. Retainers ship weekly drops from EUR 8,500 a month. Every tier includes testing and ad-account delivery.

Free ad concept

Get an AI ad concept for your brand. Free.

Tell us the brand, the spend and what is not working. We look at your product, your angle and your feed, then build one spec concept, image or video, within 48 hours. Built by hand, so the brief matters.

Already spending EUR 50,000+ a month? Start on the Performance Retainer.

  1. 01You tell us the brand and the problem
  2. 02We build one concept
  3. 03It lands in your inbox in 48 hours

One concept, built by hand, in your inbox within 48 hours. We read every brief and may reply with one clarifying question.

1,000+ AI ads for Andy Okay · 142 ads in 11 weeks for IndianBites · 2.4× ROAS on winning cohorts

Let's make the next 1,000 ads.