Case study · IndianBites
Shipped 142 AI ads in 11 weeks for IndianBites
142 AI ads in 11 weeks for IndianBites, an Indian restaurant and takeaway in Copenhagen, tested weekly. The winning cohorts reached 2.4x ROAS; this is not an account-wide average.
Published Updated
ROAS on winning cohorts
AI ads shipped in 11 weeks
Weeks from kickoff to library
Testing cadence throughout
“AI Vidia helped us manage our growth by finding the right creators and building an AI creative production plan that increased our conversion rates by 32%. The amount of ads we launched on a weekly basis was close to crazy, but it works.”
The brief
IndianBites, an Indian restaurant and takeaway in Copenhagen, had a limited production budget and a Meta account starving for fresh creative. Traditional food photography couldn't keep up with the weekly testing cadence their performance team wanted.
The approach
We built a brand-locked style system, lighting, plateware, garnish language, shot framing, tuned against their existing hero imagery. From there: a weekly 12-variant batch of food hero shots, recipe-in-action sequences, and UGC-style creator frames, guided by the same visual direction.
The creative
142 assets shipped across 11 weeks. 18 hero concepts, each tested in 6 to 10 variant cuts. Winners scaled into full campaigns; losers were killed within 72 hours.
The result
The winning variant cohorts had a ROAS of 2.4. This result applies to those cohorts, not the entire account. Testing ran weekly for all 11 weeks and production stopped being the bottleneck.
Creative samples
· 3 of 142 shipped
