For fitness, activewear and gym equipment brands
Fitness creative at the pace your feed burns it.
Fits activewear, gym equipment, sports nutrition and fitness app brands scaling on Meta and TikTok, where the same three hooks stop working by week four.
On-model activewear, gym-floor UGC, motion hooks and supplement statics for fitness brands. Fitness is a UGC-native category with some of the fastest creative fatigue in DTC, so the account needs a fresh hook set every week, not one hero a month.
- On-model apparel across body types from one system
- Motion and sweat realism instead of flat studio stills
- Weekly hook sets for a category that fatigues fast
Representative work
· built for live ad accounts
How we help
What we move for your team.
- 01
On-model across body types
Locked model sets covering a real size range, so the same garment shows on the bodies your customers actually have. Size coverage stops being a separate shoot and becomes a variant axis.
- 02
Motion and sweat that read real
A squat under load, a sprint, a rowing pull. Fabric compression, sweat and skin under gym light are where fitness creative usually falls apart, so those are the parameters we lock first.
- 03
UGC hooks at category pace
Mirror selfies, gym-floor talking heads, before-and-after energy and progress framing. The formats fitness accounts actually run, produced as weekly hook matrices instead of one hero per month.
- 04
Apparel, equipment and nutrition in one system
Most fitness brands sell across all three. One locked style system covers the leggings, the rack and the protein tub, so the feed reads as one brand instead of three.
The AI Vidia services behind this work:
FAQ
Questions buyers in this vertical always ask.
- 01
Does AI handle bodies in motion convincingly?
It depends entirely on the setup. Free-form generation breaks on limbs under load. We work from locked model and motion references, review every frame against them, and cut anything that does not hold. Hands, joints and fabric under tension are the specific checks.
- 02
Can you show a real size range?
Yes, and it is one of the strongest reasons to run this category on an AI production stack. Extending a campaign across additional body types is a variant batch on a locked system, not a second casting and a second shoot day.
- 03
Do you work with supplement and performance claims?
We work from your approved claim language and hold every asset to it. No generated health claims, no invented certifications, no results promises your team has not cleared.
- 04
How fast does fitness creative fatigue?
Faster than almost any other DTC category, which is why cadence matters more than a single hero. We ship weekly hook sets so the account always has fresh variants in rotation, and the winners report tells your media buyer which ones to scale.
- 05
What does it cost?
Pilot Sprint at EUR 4,900 covers 14 days and 18 on-brand videos, enough to test a hook matrix properly. Performance Retainer at EUR 8,500 a month ships 40 on-brand videos in weekly batches. Final scope and cadence are quoted per brief.
Other verticals we ship for
Not your vertical? We ship for fifteen.
70,342 AI images · 1,834 AI videos · 48 brands · 2.4× ROAS on winning cohorts