The process
Seven days, brief to delivery.
This is the first week of an AI Vidia monthly plan: what lands on which day and what we need from you. The one-time offers run on their own clocks, listed under the week.
- 7d
- Brief to delivery, monthly plans
- 40
- Videos a month on the Performance Retainer
- 9:16
- Vertical, every ad
- 01Day 1
Brief
60-minute call. We align on brand, audience, offers, platforms and the single KPI we're testing against in week one.
Creative brief · Testing plan
- 02Day 2
Mood
Style references, character locks, shot lists and prompt scaffolding. You approve the look before we generate.
Mood board · Style system
- 03Day 3
First batch
Your first ad variants arrive for review, each with a different opening. Review async; your comments go straight into the variant sheet.
First variants · Comment doc
- 04Day 5
Review
You mark what to keep. We fix, tighten and finish those, drop the weak ones, and scope next week's batch before the call ends.
Winners report · 9:16 cuts
- 05Day 7
Delivery
Files delivered into your Meta, TikTok or YouTube ad account, or your DAM, named for your testing convention. Your team or ours launches them, as agreed, and the next weekly batch begins.
Ad-account ready · Cadence locked
Clocks by plan
When each plan delivers.
- Performance Retainer and Brand System
- First batch for review on day 3, finished files in your ad account by day 7, then a new batch every week.
- Pilot Sprint
- One batch of 18 finished videos by day 14, with a written read on what tested best.
- Control Test
- Ten variants built on days 1 to 3, tested against your control on days 4 to 17, readout call on day 18.
Every clock starts at kickoff, once we have your product photos and your signed product fact sheet.
Per week
What you actually get.
- 01
Your weekly batch
On the Performance Retainer: 40 videos a month, delivered in weekly batches. A concept is usually 3 to 5 videos, so 40 videos a month is roughly 8 to 13 concepts. We agree the split with you.
- 02
9:16 delivery
9:16 vertical delivered per concept.
- 03
Winners report
The creative to scale next.
- 04
Files in your accounts
Or your DAM, with your naming convention.
- 05
Weekly briefing
What to make next, agreed every week.
Who does what
Your team's part, and ours.
| Step | AI Vidia | Your team |
|---|---|---|
| 01Brief | AI VidiaA 60-minute brief call in week one, then a weekly briefing. | Your teamYour offer, audience and the one KPI to test against, plus the product photos you already have and the claims you have approved. |
| 02Look | AI VidiaA style system built from your hero imagery. | Your teamSign off the written product fact sheet and approve the look before we generate anything. |
| 03Review | AI VidiaNew variants for review every week. A creative director checks every file before you see it. | Your teamMark what to keep. One round of notes per video. |
| 04Delivery | AI VidiaFinished 9:16 files, named for your testing convention, into your ad account or DAM. | Your teamTell us where the files go and how to name them. |
| 05Launch and tests | AI VidiaWe launch the ads and run the tests, if that is what we agree. | Your teamOr your team does. We agree which before week one. |
| 06Learning | AI VidiaA weekly winners report: what was tested, what worked, what to try next. | Your teamDecide what to scale next. |
Before you start
Questions before week one
What product references and approvals should we give an AI ad studio before production starts?
The product photos you already have and your approved claims: every file is checked against them. Before anything is generated, you sign off a written product fact sheet and approve the look, and you approve the final files before your team or ours launches them.
If an ad shows the product in a state your photos do not, such as open, tell us before production and send a photo of that state if you have one: in our fictional-product demo, every reference showed the bottle closed, and all 3 open-bottle attempts were rejected for a second pipette.
See how we check AI product shots, shown on a fictional product
What should an ad-production studio give our media buyer for each concept to make the test usable?
Ask for files the buyer can tell apart in the ad account, a note on what the concept tests and what stays the same, the one metric it is judged on, and a place to log the result.
On the Performance Retainer, AI Vidia delivers a testing plan in week one, finished 9:16 files named for your testing convention into your ad account or DAM, and a weekly winners report. Your media buyer launches and tests the ads, or we do, as agreed before week one.
We already have a media buyer, but production is slow. How do we add capacity?
Keep your media buyer and add weekly production. For EUR 8,500 a month, the Performance Retainer delivers 40 finished 9:16 videos in weekly batches, usually 3 to 5 per concept; every video gets one revision round and a creative director's check.
Your buyer launches and tests them, or we do, as agreed before week one. To test the fit, try the EUR 2,000 Control Test: 10 variants against your current best ad. If you already have a creative lead with time for 40 videos a month, in-house is probably cheaper.