Who should approve the final ad?

Name one accountable approver who consolidates required expert reviews and decides on the specific version.

How should conflicting feedback be handled?

Have the accountable owner prioritise comments against the brief before sending them to production.

An approval workflow for AI ads (2026)

Approve expensive decisions early

Approve product, message and script first. Review a representative image or short scene before producing the full series. Correct misunderstandings while changes are still small. Reopen an approved script at final review only for an actual issue.

Separate requirements from preferences. Product facts, permissions and price are requirements. Music or background preferences need explicit criteria. Name a decision-maker for conflicting feedback.

Use explicit version status

Mark each version as internal review, client review, rejected with changes or finally approved. Positive feedback on a direction is not necessarily approval of all 18 or 40 videos.

Agree feedback deadlines and explain scheduling dependencies. A first concept within 48 hours is not a complete delivery within 48 hours. Scope, references, revisions and approvals affect the schedule.

Write actionable revision notes

Locate the issue, explain it and state the required outcome. A timestamped old-price correction is actionable; "more premium" needs a concrete direction before more guesses.

Separate failures against the brief from new requests. Product or message changes after approval should show scheduling and scope consequences.

Review the entire final export after revisions, since text and audio changes can affect other elements. Confirm that the approved version reaches advertising.

Give cover approvers the same brief and comment list. Explicit file-level decisions are more reliable than informal reassurance.

Separate binding requirements from aesthetic preferences before feedback arrives. The correct product variant, verified price and permitted use are requirements. A warmer background or different music may be a preference unless the brief made it specific. Name who can settle a disagreement so the producer does not have to interpret conflicting instructions.

Approval also needs a defined object. Agreement that the general direction looks good does not necessarily approve every video in a delivery. Identify the file and version being accepted. If a substitute approver takes over, provide the same criteria and revision record rather than an informal assurance that the work is probably ready.