Practical guidesMay 5, 20262 min read3 sections

Plan ad production from brief to handoff

A target of 200 ads monthly is neither a production plan nor an AI Vidia standard offer.

Co-founder / CMO, AI Vidia · Updated September 14, 2026

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On this page3 sections

01Finish prioritized work
02Use the actual offer scope
03Track the decision that is holding each file

A target of 200 ads monthly is neither a production plan nor an AI Vidia standard offer. Separate concepts, variants and exports, then map actual production, approval and testing capacity.

Finish prioritized work

Supply accurate references and an approved message. Schedule concept choice, first review and final export separately. Limit unfinished work and fix repeated errors in the source material. Track owner, status and next decision.

Use the actual offer scope

Performance Retainer is EUR 8,500 monthly for 40 finished 9:16 videos up to 30 seconds with weekly delivery. Brand System is EUR 18,000 monthly for 90 videos. Do not infer larger volumes without an agreement. Handoff should include stable filenames and variant descriptions, with test findings informing the next brief. See AI video ads.

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Track the decision that is holding each file

A brief should identify the audience, product, offer and intended use, as well as missing approvals. Prioritize a fixed launch separately from an exploratory idea. If every job is marked urgent, the team has no basis for choosing when capacity becomes tight.

Repeated defects should be corrected in the reference or base material rather than repaired independently in every variant. At handoff, explain the differences so the recipient does not have to reconstruct the brief. Track what is used and what remains waiting. Test feedback may justify expanding an idea, changing the demonstration or stopping a direction entirely; it need not always increase output.

Frequently asked questions

01What should we decide first?: A target of 200 ads monthly is neither a production plan nor an AI Vidia standard offer. Separate concepts, variants and exports, then map actual production, approval and testing capacity.
02How should we evaluate the work?: Repeated defects should be corrected in the reference or base material rather than repaired independently in every variant. At handoff, explain the differences so the recipient does not have to reconstruct the brief. Track what is used and what remains waiting. Test feedback may justify expanding an idea, changing the demonstration or stopping a direction entirely; it need not always increase output.

Next step

Get a proposal for your next ads.

Tell us about your product, audience and ad production needs. We review your brief and reply with a proposed next step.

Send your brief