Use AI to address a specific creative need, such as a clearer product explanation or a different opening. The production method does not establish better advertising performance.
Verify product and placement
Check packaging, proportions and demonstrations against approved references. Ask the person running advertising to confirm current placement requirements and inspect the final export in account previews. Performance Retainer supplies 9:16 videos up to 30 seconds; additional requirements need scoping.
Record AI use and plan the test
Meta's transparency update describes AI information within About this ad and a rollout involving detection of third-party AI content. Check current account requirements before publication. Keep a record of generated and edited elements. Labeling does not replace accurate claims or rights checks. Agree a test metric with your media buyer and investigate performance changes in context rather than assuming a fixed fatigue window.
Give each variant a reason to exist
Start from a missing explanation or demonstration in the current ads. A changed opening, clearer product action or alternative substantiated argument can answer a real question. Generating near-identical videos without a hypothesis produces files without necessarily producing useful learning.
Check the entire clip for packaging changes and implausible hand contact. A generated demonstration cannot substantiate an untested product effect. Retain information about the references, voices and generated elements for the approver. When performance changes, investigate spend, audience, offer, landing page and measurement alongside creative. A fixed replacement day cannot by itself demonstrate that every ad has become fatigued.