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Video prompts2 min read3 sections

Write clear Kling prompts for ad production (2026)

Write a scene that can be checked: product identity, one clear action, framing, camera movement and lighting.

Kevin Dosanjh
Kevin Dosanjh
Co-founder / CMO, AI Vidia · Updated
Editorial overhead scene of a field monitor and printed video frames showing the same presenter and product at wide, medium, and close shot sizes on a warm white studio table.
On this page3 sections
  1. 01Make revisions interpretable
  2. 02Approve the complete clip
  3. 03Keep the scene physically understandable

Write a scene that can be checked: product identity, one clear action, framing, camera movement and lighting. Record the specific version and settings used for the production.

Make revisions interpretable

A hypothetical scene asks for a hand opening a bottle while preserving its reference shape and label. Keep camera instructions compatible with the action. Record timecoded defects and change one likely cause at a time.

Approve the complete clip

Inspect product continuity and transitions, preserving references, prompt versions and settings. Include editing time. Simplify or use real footage if a demonstration cannot be made accurate. Prompt quality is not evidence of advertising returns. See AI video production.

Editorial illustration. This is not evidence of measured customer results.
Editorial illustration. This is not evidence of measured customer results.
Editorial illustration. This is not evidence of measured customer results.
Editorial illustration. This is not evidence of measured customer results.
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Keep the scene physically understandable

If a person must enter, open a package, pour its contents and speak, consider separate shots. A fixed close view may be easier to evaluate than a moving camera around a rapidly moving hand. Choose camera motion because it explains the product, not because it sounds cinematic.

Describe light with observable properties, such as soft light from the left and a visible shadow below the bottle. If the lid changes shape when the hand releases it, record that event precisely. Review both the individual clip and its transition into the ad. Preserve accepted references and settings so another team member can understand how the shot was produced.

Frequently asked questions

01What should we decide first?
Write a scene that can be checked: product identity, one clear action, framing, camera movement and lighting. Record the specific version and settings used for the production.
02How should we evaluate the work?
Describe light with observable properties, such as soft light from the left and a visible shadow below the bottle. If the lid changes shape when the hand releases it, record that event precisely. Review both the individual clip and its transition into the ad. Preserve accepted references and settings so another team member can understand how the shot was produced.

Next step

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Tell us about your product, audience and ad production needs. We review your brief and reply with a proposed next step.

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