Plan monthly output around upcoming decisions and usable capacity. Media budget alone does not establish a required ad count, and the volume should be agreed from concrete tests and capacity.

Separate concepts, variants and formats

Map product launches, demonstrations and arguments to specific briefs. Agree feasible tests with your media buyer and include approval and upload capacity. More variants can leave individual ads underexposed.

Use package counts as offer terms

Performance Retainer is EUR 8,500 for 40 monthly videos up to 30 seconds in 9:16, delivered weekly. Brand System is EUR 18,000 for 90 monthly videos up to 60 seconds. Pilot Sprint is EUR 4,900 for 18 videos over 14 days. These are offers, not universal requirements. Track delivered, approved and used files separately. See testing matrices and pricing.

Editorial illustration. This is not evidence of measured customer results.
Editorial illustration. This is not evidence of measured customer results.
Editorial illustration. This is not evidence of measured customer results.
Editorial illustration. This is not evidence of measured customer results.

Map production to upcoming decisions

A launch, a new demonstration and an alternative product argument can each justify work. Existing footage may be reusable for a new opening, whereas a new benefit may need a fresh concept. Name those tasks differently so a simple file count does not hide the workload.

Ask why approved material is not used. It may be awaiting a planned period, blocked by upload capacity or no longer relevant after a product change. Increasing output does not solve each of those problems. Use the monthly review to adjust the balance between new concepts and variants, with the media buyer confirming which tests are feasible. Choose the smallest scope that can answer the relevant questions effectively.