Control Test · EUR 2,000 one-time
10 variants against your best ad. 14 days. One number.
10 AI ad variants against your best ad, measured for 14 days in your own account on one agreed metric. EUR 2,000, one time.
The Control Test is AI Vidia's entry engagement: a EUR 2,000 one-time test in which AI Vidia builds 10 AI ad variants to beat the ad you already run best, you run them in your own Meta, TikTok or YouTube account for 14 days, and one metric agreed up front (CTR or CPA against the control) decides the result. No retainer, no lock-in.
Already spending EUR 50,000+ a month? Start on the Performance Retainer.
What EUR 2,000 buys
- You name your current best-performing ad (the control)
- We build 10 variants engineered to beat it
- You run them in your own ad account for 14 days
- One agreed metric up front: CTR or CPA against control
- Readout call on the numbers, yours either way
- No retainer, no lock-in, procurement never gets called
If the ten variants beat your control, the EUR 2,000 comes off month one of a Performance Retainer or Brand System.
Who it is for
DTC and consumer brands with a live paid-social account and a best-performing ad worth beating. A marketing lead can approve it without procurement.
How it runs
Eighteen days, one number.
- 01
Day 0. You name the control
Send the brief with your brand URL. You pick the ad you run best today and the one metric we measure: CTR or CPA against that control.
- 02
Days 1 to 3. We build ten variants
Ten AI ad variants engineered to beat the control, delivered in 9:16 for Meta, TikTok and YouTube, ready to upload.
- 03
Days 4 to 17. You run them
The variants run in your own ad account against the control for 14 days. Your data, your account, your spend.
- 04
Day 18. The readout
A call on the numbers, yours either way. If the ten beat the control, the EUR 2,000 comes off month one of a Performance Retainer or Brand System.
Proof
142 ads in 11 weeks. 2.4x ROAS on winning cohorts.
IndianBites, a DTC snack brand. Read the case study →
Control Test FAQ
The questions before the invoice.
What is a Control Test?
A EUR 2,000 one-time engagement: AI Vidia builds 10 AI ad variants against your current best-performing ad, you run them in your own ad account for 14 days, and one metric agreed up front decides the result.
Which ad is the control?
The ad you run best today, by the metric you care about. You name it in the brief; we do not pick it for you. If you run several, choose the one with the most spend behind it.
Which metric is measured?
One, agreed before we build: CTR or CPA against the control. The test runs 14 days in your account, so the readout uses your own numbers, not a screenshot from ours.
What happens if the variants lose?
You keep the ten variants and the readout, and you owe nothing further. No retainer, no lock-in.
What happens if they win?
The EUR 2,000 comes off month one of a Performance Retainer (EUR 8,500 a month, 40 videos) or Brand System (EUR 18,000 a month, 70 videos). The credit does not apply to the Pilot Sprint.
Is the Control Test the same as the free ad concept?
No. The free ad concept is one speculative concept in 48 hours from your URL, no spend. The Control Test is a paid, measured test: ten variants, 14 days, one number.
Next step
Send the brief. Name the control.
Kevin replies within 2 business hours, Monday to Friday, CET. Prefer to see the work before an invoice? Get one free ad concept first.