Adriana Patkova

01 · Writing

What Adriana writes about

Adriana writes about audience and category creative strategy on the AI Vidia blog: which buyer segments, situations and messages a brand's creative plan covers, and how to audit that split.

How our articles are researched, written and corrected is set out in our editorial policy.

Disclosure: Adriana works at AI Vidia, which sells AI ad creative production, so she has a commercial interest in the topics she writes about.