Comparison · honest trade-offs
AI Vidia vs. in-house Midjourney.
No sales pitch. If in-house is the right answer for your team, we'll say so on the call.
Dimension
AI Vidia
In-house Midjourney
Production scope
18 videos in Pilot Sprint; 40 or 90 a month in the monthly packages
Depends on team capacity and experience
Character consistency
Consistent references and checks across variants
Requires your own references and quality checks
Brand consistency
Agreed visual direction and review before delivery
Your team defines and checks the visual direction
Ratio coverage
9:16 as standard, others on request
Your team adapts and exports the files
Testing workflow
Planned variants and a weekly testing log
Your team plans and follows up on the tests
Checks for AI errors
Review before delivery
Your team is responsible for the review
Staffing required
The studio produces; your team provides the brief and feedback
Capacity for production, creative direction and review
Time to first delivery
First batch on day 3 after kickoff, then weekly
Depends on setup and experience
Costs
Fixed packages with an agreed scope
Staff, tools and time for setup and review
When in-house wins
Keep it in-house if…
- 01You have the capacity and creative experience to produce and review the material internally.
- 02You already run a production team with bandwidth to absorb AI tooling.
- 03Your IP or compliance situation requires full internal control of the pipeline.
When AI Vidia wins
Hire us if…
- 01You need ongoing production with an agreed weekly delivery schedule.
- 02You want production, creative review and variant planning with one partner.
- 03You want an external creative review before delivery.
- 04You need finished advertising material and a plan for testing it.