The 48-hour statement concerns the first concept, not delivery of an entire finished campaign. Plan concept approval, video review and final delivery as separate milestones.
Measure waiting as well as production
Trace a recent ad from brief to delivery. Record when references arrived, when the script was approved and how long feedback took. Faster generation will not resolve missing product information or conflicting reviewers. Approve the direction before commissioning variants, and give specific feedback on the opening, product depiction and message.
Match the agreement to usable capacity
Pilot Sprint is EUR 4,900 for 18 videos over 14 days. Performance Retainer is EUR 8,500 a month for 40 finished videos, up to 30 seconds each, delivered weekly in 9:16. These are published offer terms, not independently measured production benchmarks. Check the final export on a phone and hand the files and variant descriptions to the person running your advertising. See AI video ads and the cost calculation guide.
A hypothetical sequence and its acceptance steps
For a bottle ad, supply the actual product references, lid behavior and approved offer. Choose the story at concept review, then assess accurate function at first-video review. An impossible lid movement is a product defect; correct but slow movement may be an editorial pacing change. Approve the exact final export before advertising. Packaging changes require a revised scope and schedule; conflicting feedback should be resolved within the brand team. Review waiting time and repeated defects after delivery to improve the next brief.