An AI presenter can provide a recurring face, but consistency is not localisation. Wording, pronunciation, product names and delivery information need local review. First decide what the presenter should explain and whether a person is the right way to show the product.
Write for natural speech
Start with the buyer question. Sizing or care instructions may suit a presenter; physical demonstrations may need real close-ups. Separate what the person says from what the image actually proves.
Have a fluent reviewer read the script aloud. Check names, numbers and abbreviations. Shorten overlong translations naturally rather than accelerating the voice, and verify subtitle parity.
Approve one market before expanding
Produce one finished sample with the intended face, voice and product. Review on a phone with sound on and off. Inspect lip movement, pauses and product handling. Incorrect handling may require a different composition.
Save approved pronunciations, scripts and references, while reviewing each language separately. Explore AI video ad production and agree languages, voices and revisions in the scope.
Use a listening test beyond spelling
Test a short explanation containing a product name, number and instruction. Ask a fluent reviewer to listen without the script and repeat the meaning.
A correct bag-capacity translation may still be hard to understand at speed. A pause and on-screen number can help; misleading wording needs script correction.
Inspect presenter and product continuity across languages, especially when longer copy requires new scenes. Approve a named final version per market.
Keep pronunciation notes and ownership of local facts. Delivery and availability claims should match the destination page.
A language review needs more than grammatical accuracy. Product names, numbers and abbreviations must be understandable when spoken at the intended pace. Where translation becomes longer, rewrite the explanation naturally instead of accelerating speech until the viewer cannot follow it. Compare captions against the final voice track rather than only against the original script.
A language change can also become a visual change when a new scene must be generated. Recheck clothing, hands, packaging and presenter continuity in that version. Keep the approved pronunciation guide and local product facts available to the next producer. Approval of the recurring face does not approve every market video or the delivery claims used within it.
