Meta announced WhatsApp Status ads in the Updates tab. See Meta’s announcement. That does not establish feature availability in your account. Verify access before commissioning production.
Build specifications from the placement
Have the advertising owner document actual format, duration, text, destination and restrictions. Use these in the brief, without importing assumptions from another channel.
Vertical video is not automatically an approved Status ad. Check crops and interface overlays in the actual preview, and assign review of revised exports.
Plan the action after the ad
Choose an available destination, such as a product page or relevant conversation. If messaging is the next step, assign product-question responses. A message is not a purchase.
Use one clear message and action, saving the approved version, destination and specification-check date. If access is unavailable, clarify it before producing a large series.
