Wan 2.5 vs Sora 2 after the Sora shutdown (2026)

Follow the full delivery process

1. Approve the reference and script.
2. Record the generation method and version.
3. Keep usable and rejected clips with reasons.
4. Record editing, audio and copy added afterwards.
5. Review the final export against product requirements.
6. Check whether another person can understand and take over the work.

Handover matters for continuing production. A method that can only be reconstructed from one person's memory needs more documentation before a larger series.

Compare costs on the same basis

Include tools, working time, revisions and necessary operation. Use current prices for the actual access rather than a generic clip price. Separate one-time setup from recurring work on each deliverable.

Label estimates and verify them during the trial. A theoretically inexpensive clip can need extensive review. A more expensive method can also be unsuitable when product accuracy fails. Assess cost alongside approved outputs.

Test whether someone else can take over

Ask another relevant person to locate the reference, settings and approved export for a sample. They need not repeat the full production to expose documentation gaps. Their questions identify what remains unclear.

If only the original producer can recognise the correct product file, improve naming and the file register. Save missing essential settings in the next trial. Document recurring manual corrections as part of the process.

Assign maintenance when models, products or deliverables change. A trial can be complete while handover remains unfinished. Keep these statuses separate before planning a larger operation around a process the team cannot yet run or review.

For a larger series, check consistent filenames and references throughout delivery. Even a technically sound process can fail through confused SKUs. Have the product-data owner confirm the register and keep every final clip linked to the item and assignment for which it was approved.

State a specific conclusion

Record the scene tested, products included and requirements met. Note unresolved needs. A limited sample does not establish a general model ranking.

When buying external production, ask the supplier to explain responsibilities, deliverables and revisions rather than treating a model name as evidence. Use the brief template for the assignment and the team responsibility guide for handover.

Assess the finished ad's effect later using relevant advertising data.