Choose a project for a defined job with an endpoint, and consider monthly production when demand and review capacity repeat. Neither arrangement guarantees advertising performance.
Check demand and readiness
Map upcoming products, markets and tests. Performance Retainer includes 40 monthly videos for EUR 8,500, up to 30 seconds in 9:16 with weekly delivery. This is an offer, not a universal recommended volume.
Use a bounded engagement to assess fit
Pilot Sprint includes 18 videos over 14 days for EUR 4,900. Evaluate product accuracy, revisions, file usability and future demand. Advertising results may remain unresolved after a short period. Do not assume pilot fees are credited elsewhere. The Control Test is the exception: if its ten variants beat your control ad, the EUR 2,000 test fee comes off month one of a Performance Retainer or Brand System, never a Pilot Sprint. Confirm commercial terms and account-management responsibilities separately. Use the cost guide for a like-for-like comparison.
Map the work across the coming period
List launches, seasonal needs, markets and creative questions. A single deadline may favor a project; recurring decisions may support a retainer. For either, document concepts, file counts, formats and revisions. A product or offer change after approval can require new work rather than a routine correction.
Before continuing after a pilot, look for accurate products, understandable feedback, usable files and a real upcoming need. A lower allocated price per video is not a reason to buy material that cannot be tested. Confirm cancellation, rights and scope changes in writing. Include internal review and any additional formats in the comparison instead of treating the headline fee as the entire cost.